SUBC
Fast-turnaround website redesign for a student-run consulting group.
Cover image coming soon
Overview
SUBC needed a website that could recruit top students and impress corporate clients — and they needed it before fall semester started. The old site was a neglected WordPress install with broken images and outdated bios.
Process
Skipped the lengthy discovery phase: the audience and goals were clear. Jumped straight into Figma with a mobile-first layout, used Figma Make to prototype interactive states quickly, then handed off clean component specs to build in Astro.
Key decisions
- Single-page design to reduce navigation friction for time-pressed recruiters
- Case study previews above the fold — led with proof, not preamble
- Dark/light mode toggle as a small brand signal (“we’re technical enough to care”)
Outcome
Launched 10 days after kickoff. First recruitment cycle on the new site saw 3× inbound inquiries compared to the prior year.